How Branding and Video are Closely Tied
Branding is a critical part of any marketing strategy. Your brand is what defines your business and shows people what it’s all about. At the same time, it helps customers recognize you, setting you apart from your competitors. Branding and videos are closely tied in marketing today because videos are one of the most powerful […]
How to Avoid On Set Injury During Video Production
How to Avoid On-Set Injury During Video Production While video production doesn’t sound risky, working on set does come with the possibility of injury to everyone involved. Whether you’re shooting the film, acting in a video, or just assisting, you have to make safety a priority. With so much equipment, gear, and set props in […]
San Diego International Film Festival in a Nutshell
San Diego International Film Festival in a Nutshell The San Diego International Film Festival is an annual event going into its 19th year in 2020. This 6-day festival is held every autumn and features more than 100 films chosen from thousands of submissions. Films are screened in both La Jolla and Gaslamp Quarter in San […]
SEO Best Practices that’ll Help Your Video Views Soar
If you thought that SEO and keywords really only matter for text-based content, think again. Knowing how to optimize your videos for search is the key to getting them ranked and seen by a wide audience. However, SEO strategies for video aren’t quite the same as those for written content. In this post, we’re going […]
How To Make Videos Catchy
Summary: Techniques, tips, and video production tactics you can use to make videos catchy. A viewer’s attention becomes distracted after 8 seconds so you have to entice them into wanting to continue watching. This Green Mountain Coffee ad perfects the quick attention grab. There is a science behind making videos catchier so the viewers will […]
How to Write a Great Corporate Video Script
Videos are currently the most powerful form of marketing. Every great video begins with a good script idea. A lot of times the client will know what they want and it is up to the video production unit to complete this. Writing a well-organized script that pleases both parties is the key to that. I […]
