Corporate videos have a distinct goal and that is to open a conversation between the client and their potential customers. The concept of awareness speaks to all aspects. From product awareness in the consumer’s mind to production elements within the creation of the video. Even the best get into routines and need refreshing of the…
Ok, you pervs. We work in advertising. We are all familiar with the old adage “sex sells.” While many commercials feature cleavage and the allure of sex, many do not include the actual act. Yet when it comes to film, there are many scenes that contain images of sexualized acts. Pornography aside, we will focus…
*This article on YouTube Budget is picking up from the previous blog article: Are Netflix and YouTube Really the New Television Concluding on the topic of Netflix and YouTube operating as network stations for the 21st Century: We know that Netflix operates on studio sized budgets. Today, we will examine the budget of a YouTube…
I recently looked at new apartments. Most of the ones I viewed were fully furnished. One detail could not escape my reasoning. Why did all these places come with a large screen television? Me personally, I have been sans idiot box for over a decade now. No need for applause, there are still countless hours…
The human brain is made to elicit a positive response from seeing another human face. We are apt to see faces in inanimate objects. Even if there is the slightest resemblance of eyes and a mouth. Think about the man in the moon or a pancake with a pineapple smile. Including human faces in your…
As we roll into the season for giving, we must first revel in the last thrills of lust. Halloween is a “commercial holiday,” so let’s celebrate by reviewing some of the commercials that make this day fun. Growing up, my parents forced me to eat a super healthy diet but when October 31st was on…
We have discussed the importance of creating the perfect pre-roll ads to market your products. Online video can be a double edged sword. The skip ad button is brutal to ads that do not capture the viewer’s attention within the first 5 seconds. You can make ads targeting this in one of two ways. First,…
Game of Thrones is certainly the most talked about show on television. It has become that water cooler show that everyone in the office needs to see before stepping foot through the door on Monday morning. This blog is not about the storyline of the show but about how it has been affecting the news…
I remember my first lunch with a producer. It was at Canter’s Deli on Fairfax and he was meeting an old college buddy who was currently writing articles for Rolling Stone magazine. I was just thrilled to be there and decided to shut my mouth and learn what I could. The producer I was working…
How does your company make an impact? Especially when you are expanding into a new region where there is already too much competition? The best thing to do is make a humorous video ad that stands out and gets people talking. Lidl, a German-based supermarket chain with stores throughout Europe, has recently expanded into The…