
San Diego’s 2027 Will Be Slow. Your Marketing Shouldn’t Be.
San Diego job growth is projected at 0.8% in 2027. Here is how to build a video marketing budget that wins share while competitors go quiet.
Founder-led since 2006 · 2,100+ productions
Commercials, brand films and product videos for Hyundai, Qualcomm, ESPN and Netflix, planned, shot and finished by one San Diego crew. Richard Tiland directs every project from the first call to the final cut.
Trusted by brands you already know
One Crew. One Standard.
More video, fewer vendors, and results you can measure.
Juggling freelancers, agencies and moving deadlines costs more than any shoot. You get one producer, one crew and one point of accountability. Every shoot is planned to fill your content calendar, not just deliver one video.
productions delivered since 2006
years producing in San Diego, still founder-led
impressions on a single client campaign
typical concept to delivery, with rush in as little as 2
Production for every kind of video your team needs.
Hire us end to end or for one piece: strategy, crew, studio or edit. Every project is scoped to your goal, your deadline and where the video will run.
Broadcast and paid-social spots, cut to every length and format your media plan needs.
Mission, culture and expertise on camera, without the stiff corporate feel.
Show the product working, and land the one idea buyers need first.
Your best customers making the case your sales team keeps making. We write the questions, light the set and cut the story.
Multi-camera keynotes, session capture, sizzle reels and same-day social clips.
Record at dk3studios in Sorrento Valley. One session, a month of clips.
Platform Expertise
YouTube, Meta, TikTok and LinkedIn. Vertical and horizontal cuts, captioned and sized for every placement your media buy needs.
Broadcast-grade commercials with cinematic finish, delivered to spec for network, cable and connected TV.
Product demos, explainers and testimonials that turn landing page visitors into booked calls.
Keynotes, training and all-hands, captured so the content keeps working long after the room empties.
Crew & Gear
One shooter for a quick interview, or a fifty-person unit for a national spot. Same standard, same producer. Cinema cameras, lighting and sound on every set, plus our own studio when you need a controlled stage.
Locations, casting and schedule locked before day one.
Richard is on set with a crew sized to the shot list.
In-house edit, color, sound and motion, with cut-downs for every channel.
A process that makes it easy to press record.
impressions for the SuperMouth campaign
in revenue driven by GreenFat’s videos
revenue lift for SolarGard
Get a clear goal, audience and measure of success before anyone picks up a camera.
Get the script, shot list, cast and locations planned to feed your whole calendar.
Get one producer running the day, on location or at our studio.
Get edit, color, sound and motion in-house, with two revision rounds.
Get every cut captioned and sized for every placement you’re buying.
Most projects run about six weeks from concept to delivery. Rush delivery in as little as two weeks. Two revision rounds included.
Work for brands you already know.
One team from brief to master. No layers in between.
The pattern is almost always the same: a fragmented team, a deadline that kept moving, and three layers of agency between the brief and the person holding the camera. Here is how we run it instead.
| Compare | New Evolution Video | Traditional agency | Freelance videographer |
|---|---|---|---|
| Who you work with | One producer, with the founder on every project | An account manager between you and the crew | One person, when they are available |
| Strategy & concept | Included, built around your business goal | Often a separate line item | Usually up to you |
| Crew & equipment | Scaled from one shooter to a fifty-person unit | Varies by subcontractor | One camera kit |
| Post-production | In-house edit, color, sound and motion | Frequently outsourced | Basic editing |
| What one shoot delivers | Hero film, cut-downs and photos, planned up front | Usually priced per deliverable | Footage and a single edit |
| Studio | Our own studio at dk3studios in Sorrento Valley | Rented per shoot | Rarely available |
Shoot, record and stream at dk3studios.
Our own full-service studio in Sorrento Valley means faster scheduling, consistent lighting and no surprise rental fees. Bring your leadership team in for a podcast, a product shoot or a full commercial build.
Why I'm still in the room.
“I stay on every project because the gap between a good video and an expensive one usually opens in the first conversation, not in the edit.”
Richard Tiland, Founder and Creative Director. Two decades directing, producing and shooting across healthcare, technology, consumer products and more.
Teams that keep coming back.
Award-winning video production, recognized with Telly, MarCom and AVA Digital Awards.
Ideas from 2,100+ productions.

San Diego job growth is projected at 0.8% in 2027. Here is how to build a video marketing budget that wins share while competitors go quiet.

How video marketing ROI really works: funnel-based metrics, a simple ROI formula, and why brands that keep investing in video win when budgets tighten.

Agency or videographer? A 10-step guide to choosing the right video production company, with a side-by-side comparison, questions to ask and red flags.
Send the goal and the deadline. In one call you’ll know what it takes, what it costs, and whether video is even the right tool.
A production company owns the whole chain: strategy, scripting, casting, crew, shooting, editing, sound, motion graphics and delivery. The distinction that matters is accountability. When one company holds all of it, there is no gap between what was agreed in the brief and what lands in your inbox, and nobody to point at when a deadline slips.
San Diego production companies cover commercials for broadcast and social, product and explainer video, corporate and internal communications, customer testimonials, event and conference capture, animation and aerial work. We produce all of the above. The more useful question is not what a company can shoot, but whether they will tell you when video is the wrong tool for the objective you have just described.
Most projects run about 6 weeks from concept to final delivery. Standard editing takes around 5 weeks, and rush projects can be delivered in as little as 2 weeks. Every project includes two revision rounds.
It depends on scope. Simple videos start in the low thousands. Projects with multiple shoot days, on-camera talent, animation or heavy post run considerably higher. We price against the brief rather than a rate card, because the same ninety-second video can be a two-day job or a two-week one. Full package pricing is published on our video production pricing page.
Yes. We handle all post-production in-house: editing, color grading, sound design and motion graphics, with two revision rounds included.
We shoot on the same camera and audio packages used by major studios, and we scale the crew to the job, from a single videographer to a fifty-person unit. That covers multi-camera setups, drone work, podcast production and full studio shoots at our dk3studios facility. Crew size matters more than the gear list.
Yes. We provide aerial video and photography with licensed pilots.
Yes. We have worked with companies of every size, across healthcare, technology, consumer products and education, including Hyundai, Qualcomm, ESPN and Netflix. Scope changes, standard does not.
Yes. We produce animated explainer videos that turn a complex product into something a buyer understands.
A videographer is one person with a camera, usually working alone or with a small team on events and straightforward shoots. A production company carries specialists across strategy, direction, lighting, sound, editing and motion, and can run projects that need coordination rather than coverage. If your video has one job, hire a videographer. If it has to carry a campaign, you want the second.