Video advertising has a few stages before a viewer becomes an existing customer. The goal of the initial video should be to gather foot traffic via clicks to your website. There they can sign up for your email list. We call these email subscribers leads. They will be sent emails for further information to assess their interests. The goal is to find out how they can become future customers. You may find your current conversion rate displeasing regarding email marketing. Try adding video thumbnails as they have a higher click rate than regular text links or images.
In choosing your video thumbnails, select the image that is actually part of the video. It does not have to be the starting point. Think of a highlight within the video that best represents and briefly explains the content. Assign these thumbnail videos to link to your landing page so there is a call to action. You want the viewer to be able to access more information about the product even if it is circular. They have most likely signed up for the email list. Still, it may be something a friend forwarded to them. ThumbnailMe is a useful tool to convert high-quality videos into vivid thumbnails.
When viewers click the thumbnail, make sure it takes them to a landing page. There the video should play on the top of the page. Do not make do any extra work. Frustrating them at this stage will leave them confused and annoyed. Having the video autoplay is a bonus feature but not a requirement.
You can start sending video thumbnails to a select few within your email marketing tactics. You should notice a higher click rate than the regular emails. This is because adding video makes the message more engaging. It is almost a hot button that people cannot resist. You can entice them by an image and want to know more about it. The best method for this is to offer selections of thumbnails so you can categorize the interests of the user. Divide them based on the appropriate interest. This will make future sales easier to understand where they are coming from. Some leads are just waiting for the available finances. Others are not yet convinced your services can help with what they need. But they found the initial advertisement intriguing. Providing options all around and catering to them will help you know if they are worthy of further inquiry.