Video Statistic Analysis: What it Means for Your Business
By this point, there’s a good chance you’ve already heard about the importance of video for your business. Whether you’ve read the persuasive-type blogs telling you how inbound marketing is the way of the future, or how hiring a production crew is the only way to go, it can sometimes feel as though the importance of video for your business has become a marketing scheme of its own.
As much as it may sound like that at times, we assure you, it’s not.
In fact, if it seems like marketing experts and production companies alike are trying to get you to use more video for your business, website, etc., it’s because they want you to succeed. Fortunately, there are statistics to back up the necessity that comes with video marketing. From increasing conversion rates, to actually building up your ROI, let’s take a look at a few of those statistics, to help you get a better idea of what video can really do for your business.
1. Social Video Generates More Than 1200% More Shares Than Text and Images Combined: If you think things like keywords and relevant images are important, consider this statistic the next time you choose what to post on your blog or what you want to have on the front page of your website, or even on social media. People want to share and explore video, so make it count.
2. Companies Using Video Enjoy 41% More Web Traffic From Search Than Non-Users: Again, we tend to focus on key words, SEO tactics, and more when it comes to getting the most web traffic from searches. 41% due to video alone is quite an increase, and you don’t have to worry about keyword stuffing – bonus!
3. 62% of Consumers Are More Likely to Have a Negative Perception of a Brand That Published a Poor Quality Video: Remember the importance of hiring a video production company? As you can see, it comes into play here. Having a simple video shot on your iPhone simply isn’t always enough. People are looking for quality so they can trust your company.
4. 70% of Marketers Claim Video Produces More Conversions Than Any Other Content: If you need to take one statistic away from this article, or anything else you read, this one should stick with you as you move forward in your marketing efforts, and make future decisions on how you include video in your overall strategy.*
*All statistics provided by HubSpot