Video Production – Stunning Animation In Advertising
Video commercials have the power to do more than advertise. The best ones are memorable entertainment and some even have the capability to educate on important issues. A new ad for OHSU the Oregon Health and Science University accomplishes both.
With an amazing visual presentation of 3D animation showing cancer cells inside the body, the viewer can’t help but become fascinated. The animation is in fact so life like that, it feels like it might be through an electron telescope. These visuals can only currently be created by professional computer animators. Regardless it shows biology as a topic accessible and interesting to the common viewer as a scientist must see it from reading data.
A Better Understanding
Cancer cells glide through veins next to healthy red blood cells until they explode into fragments of highly detailed particles. The background music conjures up the notion of a battle being won. Rightly so as advancements in the war against cancer is the primary goal of OHSU.
This ad does more than inform the public about the services of its company. It uses visual entertainment to drive an interest in education. Both for the benefit of the hospital and for the greater aspect of knowledge. For students reading about cells in the body, they must rely on descriptive theories often unimaginable to the amateur mind. The two-dimensional drawings students learn and copy are not the most accurate depiction of living cells plus they exist in a vacuum. However seeing how advanced technology has become and focusing it on a program of educating can do wonders for the imagination.
Perhaps this technology is only available at a high cost for companies who can afford large marketing budgets. It is most likely in this case the advertising and design firms loaned out their services as a tax write off to a charitable organization.
Commercials like these are a testimonial to the power of well-created content. The overall message of why they are posting it remains a bit confusing to the average viewer. It was possibly created to draw donations to the institution but also potential patients. There is a braggart element that can dissuade some viewers. But seeing a hospital pat themselves on the back seems a lot more needed in our society.