Video Production – Just Shoot It
The digital revolution has been affecting film making for the last four decades. The 1980’s introduced us to the Avid editing machine which took celluloid film to a digital format for editing. George Lucas had a lot of faith in this technology and the good sense to see it through. By the end of the century, he decided to shoot his last two Star Wars films entirely in digital format. These were expensive cameras accessible only to large production companies such as Hollywood studios.
The technology for digital video cameras to capture high-quality video had arrived. Big directors experimented with what they could do with these cameras. As was the case in the year 2000 when Spike Lee released his film Bamboozled. He personally financed it despite being a big faux-pas in the entertainment industry. The technology advanced and competing markets lowered the price of these video cameras. It quickly became evident that this format would replace the Twentieth Century Celluloid phenomenon. No longer would a director scream at his actors for missing a line because of the price of wasted film. This didn’t exactly put an end to screaming on set. There are countless things that can and do wrong every day on every set. However, the pre-existing problems of buying, protecting and storing celluloid film stock are almost a thing of the past.
Flash forward to 2010. Burgeoning filmmaker Lena Dunham, fresh out of film school, gained access to a new model of digital camera the EOS 7D by Canon. This professional cropped sensor digital single-lens reflex camera had a suggested retail price under $2,000. Despite looking like a handheld photography camera the Canon EOS 7D could capture high definition video as well. Dunham used this camera to film her first feature length movie Tiny Furniture. It was held to such critical acclaim that she earned the admiration of Judd Apatow. Aptow executive produced her current HBO series Girls.
Obviously, HBO is the big leagues of entertainment. They use much more expensive equipment to shoot Girls. However, the inspiration for a new generation of filmmakers to produce their own films was magnanimous. For a budget cheaper than a 2nd rate film class anyone with a script and a vision could create their own cinematic dream. It can now rival the quality of much larger budget productions and have it taken seriously by fans and potential investors.
Filmmaking is constantly evolving alongside technology. There are many digital cameras available within the sub $2,000 price tag. Prosumer video has never been cheaper and with better quality. There is almost no excuse for the young filmmaker to not shoot their film ideas. Whatever your passion is there now exists ways of recording it.