How Video Has Played a Part in the Presidential Election
This Presidential election displays the monumental power of video. With the election date just a few weeks away, it’s a time to look back and remember a handful of videos from both candidates running throughout the campaigning season. Now, think about what those videos may have meant at the time.
It’s easy to ignore a lot of the smear campaigns, the lies, and the accusations, but when they’re put into a captivating video, it makes it a bit harder to turn away. Video itself has become an extremely important part in political campaigns, and for good reason. Today, we’re visually stimulated more than ever before, and candidates know that print just doesn’t have the effectiveness it used to.
The biggest aspect of influential video throughout this election season? Video clips. From Donald Trump’s unfortunate ‘locker room talk,’ to Hillary Clinton’s ‘basket of deplorables’ comment, short video clips have been at the center of these campaigns. Parties are quick to grab onto those clips and insert them in commercials, YouTube campaigns, and more. It provides a sense of familiarity – or something you’ve heard before, while combining it with the candidate’s actual message. In reality, it’s a great tactic, by both political parties, even if it seems to be an ugly one.
Everything from these campaign commercials, to livestreaming rallies, and even debates have relied on video more in this election season than ever before. Has this constant stream of content affected the way you look at either candidate? Has it swayed your vote at all? Whoever you plan on voting for in November, realizing just how much pull video has had on the election is staggering, and it’s likely to change a few people’s minds before they hit the polls.