Why Video is the Perfect Medium For Marketing from the Heart
Brain, move to the side. The heart is back. The marketing world is experiencing a dramatic shift, and marketers are again and again facing a clear truth: consumers are starting to not only think differently — they’re changing what they are thinking with. If your marketing isn’t made from the heart and for the heart, you’re going to miss an important beat.
Think about how you feel when you hear marketing messages and how those emotions affect your buying decisions. Your marketing video should accomplish two goals: It should make consumers feel something and it should make them act on those feelings.
First, identify the target audience for your marketing messages, you need to consider which emotional triggers will effectively connect to those messages. Some emotions consistently played on by marketers are: fear, time, value, belonging, and need for instant gratification. These are used most often because they also hint at urgency.
There are endless emotional triggers you can use to evoke feelings among your target audience and move them to action through your marketing. People see so many advertisements and commercials every day, you have to give them a reason to digest yours by making them feel something when they see or hear it. Feelings are powerful, and the 1-2 punch of sight and sound in your video offers a unique opportunity to tap into that power and leverage it for your business and win the hearts of your audience.