Video is No Longer Optional: How to Be a Part of the New Evolution
In the early years of the internet, video was a hindrance.
Because internet speeds could not handle the processing power needed to immediately run even a 15 minute short without buffering every few seconds, corporations did what they could to avoid it. However, come the turn of the decade, these debilitating speeds soon became much faster, resulting in an almost natural evolution in media where companies are expected to have every type of visual medium, including video.
Video doesn’t mean a film uploaded to YouTube and then posted to the site.
In fact, many companies work to avoid that altogether by incorporating film unobtrusively. Take the Vine homepage, for instance. Their top border image is a video positioned behind the major information of the site, including the name and search bar. It’s an unobtrusive yet compelling way to pull visitors in, to make them wonder what the site is about thereby prompting curiosity and, if they do everything else right, registration.
How your company becomes a part of the video evolution is entirely dependent on your goals.
If you want to spruce up your webpage, turning the pictures into short, looping films is perfect. Maybe you have a lot of information but don’t want to add anymore to the already heavily populated blog. Videos are perfect for breaking down and restricting important information.
Play around with some video ideas and see where creativity takes you.
If you like this article be sure to check out How to Hire the Right Video Partner and How to Solve Your Customer’s Pain with an Explainer Video