Video For Internal Corporate Communication
Maybe your company has an important email to send to all employees. Maybe there is pertinent information that needs to be conferred in a meeting. There is a lot of middle ground between these two and video has become a wonderful option for internal company communication. There are advantages such as watching videos when the viewer has time and re-watching when needed to scripting points that might be missed in live meetings and explaining facts that could be misinterpreted in emails.
Corporate meetings have their own disadvantages from scheduling conflicts to food budget and securing a location large enough to accommodate the expected persons. Some companies have offices in multiple cities and patching them all in Cisco networks is not always a viable option. Not everyone will have a speaking part in a meeting and watching an edited video of the meeting might be the best way for them to get the information they need.
Animated features are something only video can provide. It combines training with communication and gives the viewer a sense of entertainment. Because animation is a precise format, it limits the length to exactly what needs to be said.
Employee generated content can provide feedback to the daily operations of a company that the higher-ups may be unaware of. One of the uses to video communication can be just that. Businesses can ask employees to film segments of their workday, particularly the frustrating details that can be improved on. This does not require a high budget like most video productions and can be a way to spread the practical operations to everyone in the company.
The metrics of effectiveness are also an advantage to video. It can be seen through the view counts and drop off rates as well shares and comments. Testing video as a method of internal communication only a few times can provide your production unit with the knowledge to create more effective content in the future. The goal is the same for any video in that it aims to keep the viewer’s attention focused on the information at hand.
Technology is at the point where videos are as easily accessible as emails. The modern workforce is composed of the millennial generation that has grown up on videos so communicating through this device is the most effective method getting the point across.