Top 10 Advantages of Video Marketing
If you want your company to grow then you need to focus on marketing. Compared to print, video is superior. The methods one can employ video are no longer limited to television ads. You should place videos on your landing pages. They should fill your social media posts. Even email campaigns improve with videos. But don’t take my word on it. Let’s look at some facts.
Increases KPI: Your Key Performance Indicators describe the value of your objectives. Video enables this much more clearly to your audience than print or text. KPI is useful for your internal marketing and investment departments.
Market Penetration Strategy: Video is useful across the board. For every demographic, there is a video campaign that can work on them. The most common use of video is to apply it to online posting campaigns to increase brand awareness. However, following up with past customers with video reviews are also effective.
Emails: If you want to convert leads to sales you need to add video content to your email list. Your subscribers are more likely to open a promotional email which contains videos. There are strategies you can apply to this campaign. Offering multiple videos will help you evaluate if that lead is worth pursuing. It will help you distinguish the deciding factors that will help to make the sale. Adding Video to Email Marketing Campaigns
Higher ROI: The whole point of investing in advertising is to increase sales. While video appears more costly, it is cheaper to distribute than print ads. Video is also a more powerful medium in today’s markets. This means higher sales. When you subtract your marketing costs you will find satisfaction in the bottom line.
Higher SEO: When a customer needs your services, they will most likely open the yellow pages. Yellow pages in the 21st Century means to google the service type. Google has set their search engine up to promote sites that contain videos. Many of your customers will not flip 5 pages in, to find a hidden company. You want to be at the top page. You do this by adding video. Bizarrely, paying to increase your listing subtracts from your overall SEO. The search algorithm realizes this is like steroids. Original video content is like hitting the gym. So gain natural strength.
Higher CTR: Your Click Through Rates matter. Another way to increase your SEO is to have more clicks on your website. Users are more likely to click on sites that contain videos. Text and photos are something people will easily copy. Video, on the other hand, will build clicks. A higher CTR means a higher SEO. This all translates into higher sales and profit.
Social Media Sharing: Social media loves videos. It wants to suggest them to users. When these two combine, the chance of your video going viral occurs. What better than having the public advertise for you, free of charge. There is a psychology to how video attracts an audience which can read about in this link. How Video Attracts an Audience
Target Key Markets: When you launch a campaign, you need to know your audience. Video is capable of narrowing in on a specific demographic. You can add the right type of music. You can portray the right situations. All this helps your target audience identify with your brand. It is easy to measure metrics of video views. You can monitor and regulate which markets you should advertise to.
Long Term Branding: If you want to be in business for a long time then you need to plan ahead. Establishing your brand name with a culture is an involving process. Many companies have focussed on original content. The short term goal seems to offer informative and entertaining stories. The effect is an enhanced public perception of your company. The long term effect is to dominate your market. The Story of Branded Content
Information and Entertainment: Nothing tells a story to today’s market like video. If you want to go viral you need your video to contain two things. Information and entertainment. Views must want to watch your video. Having this increases sharing and discussion. It helps your company become part of the culture. Buyers choose products and labels they identify with.
I can go on about the many other uses video has as a marketing tool. This is just the highlights. This is easier said than done. There is a lot of research and focus that you need to apply before distributing a video campaign. Hiring a production company with experience and know-how is a huge stress saver.