Super Bowl Flops
I love my NFL team and root for them all year. When playoffs come I forbid myself to watch them unless my team is in but I will always tune in for the Super Bowl to see the real champions, the commercial premieres. Companies spend the bulk of their advertising budgets producing and airing thirty second spots at this annual ad-fest in the hopes of gaining memorable favor by the largest audience of the year. But this plays far beyond increasing sales. It becomes about brand recognition to a larger audience. Creating that ultimate Super Bowl ad that soars a company’s name into the blessed “trending” category on search results can be a double-edged sword.
Often times notoriety comes with the fame as seen in the 2015 Oreo cookie ad accused of racism. It deserves the award for most “How Did They Not See This” moment
Sometimes the idea is failed to begin with as the 2016 Skittles ad featuring Steven Tyler of the band Aerosmith which required him sing ridiculously high octaves to a skittles mosaic of himself and definitely deserves the award for “What Were They Thinking”
Apple is one of the reigning champs for memorable Super Bowl Ads airing in the year 1984 which portrayed an allusion to the Orwell book 1984 but then continued in the genre to create one of the most confusing advertising campaigns with their Lemmings broadcast and earned the award for most “I Don’t Get It”
The “Most Annoying Super Bowl Ad” award is suited for several of those that air but the 2009 CareerBuilders.com ad takes the cake with its ad naseum screaming and repetion of small sounds that extends to long for any delvery of the punchline to pay off. It can be argued that this device tricks the mind into memorization, although they might hate the product’s name at the moment they will remember it and it may be the only possible competitor when the time comes.
There are a lot of categories of bad in this list but ultimately one champion must emerge and that falls to Nationwide Insurance for its 2015 “Dead Boy” ad which cast a somber attitude to the festivities of the day in too many American homes as to the dangers lurking nearby when it is day for forgetting how our culture celebrates violence in competition.
Whatever part of the Super Bowl you tune into view this year, a commercial or two is bound to cross your path and on this programmed event more than any other the odds are highest that a commercial spot will grab your attention. This functions as a guidepost to raise the standard of the industry and for the company’s successful to advertize to pat themselves on the back and hope for a more successful year this fiscal quarter.