Social Media Marketing and Video: A Relationship on the Rocks?
To a surprisingly large number, video and social media have no place together. After all, video tends to be a long form medium which completely offsets the short form that place like Twitter have come to embrace. Yet the truth is the two are becoming more and more inseparable as marketing teams discover the importance of video on social media.
The Rise of Vine
In the early days, there were no good social media sites that supported video, and there was no need for it since phones couldn’t take video like they do now. Then, Vine came along, allowing users to share 6 second videos with or without sound. It was the first successful social media platform to use video. Now, users garner over millions of view every day and share their favorites across all the other social media platforms. Today, virtually all major options have their own integrated video uploader.
If this current progression has shown marketers anything, it’s that short form video is extremely lucrative. Done correctly, a good video will spread like wildfire across all platforms, not just the one it was posted on. That being said, it’s important that marketers learn and utilize the key features of successful videos. Keep it short, keep it snappy and keep it clean. When used this way, it’s the perfect means of further connecting your audience to the people that make up the brand.
If you like this article be sure to check out Why Innovative Marketing Directors Are Now Embracing Snapchat and Instagram Videos