5 Tips for Optimizing Video for Mobile Platforms
Mobile video viewing has been on the rise for years. In fact, the growth is more rapid than the highest projections. So ignoring mobile platforms when creating your videos is not a consideration. Ten years ago videos just had to fit the dimensions. Now, there are a few distinctions to note. They begin at the pre-production stages.
1.Social Media Pages
Create social media pages for your site to upload your videos to. Most of these sites will do the formatting for you. Make the videos short and include them in a playlist. The order of the videos in the playlist definitely matters. One video should lead to the next naturally and logically.
Keep the images in your video simple. Small distracting items in the background will not transfer well on the mobile screens even as the resolution is improving. This applies to layover text images as well. Make sure they contrast to your visuals and stand out. Use bold fonts that are easy to read.
Consider the video orientation. Do you need to shoot it in widescreen? The square format can very versatile and some companies are increasing their amount of vertical orientation videos. This relates to how the screen is held and mobile devices are held vertically 85% of the time when not watching videos. For more on Vertical Video orientation, read here.
Ensure clear audio channels by filtering any distracting background noise and keep all sounds at an even level. If a viewer has to lower the volume they may accidentally escape the video and might not return. If you add loud effects that pierce their ears they may just choose to turn it off. Audio is essentially the one factor that mobile users will rely on so speak your points clearly and effectively. If you are shooting an interview, read this article about best interview microphones.
5.Video Frame and Buttons
When framing your video consider where to place annotated buttons. Work them into the scene naturally without blocking your actors or product. This is both an aesthetic choice and a practicality.
The point is to make your videos easily accessible for viewers across many platforms and as enjoyable as possible. Viewers will respond to videos they connect with and mobile viewing is the closest to the viewer to date. Use the mobile platform to draw viewers in. Give them options to view more videos later. Otherwise, send them as recommendations to their friends individually or within a social media context.