Must Know Video Tips for 2017
According to Cisco’s Mobile Data Traffic Forecast Update, 75% of mobile traffic will consist of video, by the year 2020. Guess what? That’s only three years away. 75% is a huge number, and it’s growing constantly thanks to the next generation of mobile users. Teenagers and young adults of this generation are more apt to look at video than just about any other form of information. That’s why platforms like Instagram and Snapchat have taken over social media for the younger audience.
So, with those stats in mind, what are some video tips you can use going into the new year? Let’s take a look at a couple important things that can add to your own business’ growth and expansion into the world of video.
Keep it Short
Why do you think Instagram and Snapchat have grown so much in popularity? A huge factor that comes into play is the fact that the videos on those platforms are about 10-15 seconds each. As a business, it can seem hard to relay all the information you want in such a short amount of time, but if you can create short, innovative, and informative videos, you’ll reach a much wider audience. And, they’ll be more likely to pay attention to the video.
If someone sees a video, and the timer on the bottom says five minutes, there’s a good chance they’ll skip right over it. Five minutes is a commitment, and in this busy world, not everyone has that kind of time to commit. Something under a minute is much more doable, and gives you the opportunity to really be creative with what you have to say.
Marry Video and SEO
You could have the most creative, engaging video in the world, and it won’t make a difference unless you have strong SEO to back it up. That includes everything from using the right keywords in your video title and description, to using relevant tags for people who might be searching for what you have to offer. Search engines absolutely love picking up videos, and people are more likely to look at a video than an article that offers the same information. But you have to know how to get it in front of people, in order for it to be effective.