Mobile is the "Way" for Marketers
Smartphones are taking over the World!
Smartphones are designed to simplify your life and are the hub of social media, online usage, texting, talking, and computing. Smartphones provide tons of data to create personalized experiences. More than 1.3 billion people have smartphones in their hands, and they use about 151 minutes per day on their smartphones. Smartphone are making their way toward complete communication domination. You need to make sure that your marketing campaigns are geared to smartphone users if you want to stay ahead of the game.
Smartphone and tablets are becoming the devices of choice for the consumer to watch online videos. Adobe Digital Index, states, “mobile devices account for more than 10 percent of video starts, more than triple their share from the 2013” (www.scoperproductsion.com.au).
Smartphones are personal. Just about everyone has a cell phone and this provides the opportunity for your company to get “close” to the consumers. Mobile devices are tremendous enablers. For example, if a customer is looking for a good restaurant and hits your website, you should feed them an immediate message, coupon, or video to get them into their restaurant. Over 75% of the world has a mobile phone that offers access to markets and advertising. Mobile is the way to enable marketers to connect at the right time, and with the right type of marketing – video.
Smartphone users constantly seek the next big thing they can use on their smartphones. Marketing departments need to make sure that videos attract the widest audience, and this means appealing to mobile users. Consumers may not specifically search for your product or service, but an innovative video will grab the smartphone user’s attention and turn them into customers.
Sharing video between people is free publicity for your good and services; for your brand. 92 percent of smartphone users share videos with at least one friend and at least once a week. If your clip is short, it will be shared. If your marketing video is snappy and entertaining and your products desired, your video will be shared.
Most shoppers, in fact, 1 in 3, tend to use smartphones to look up information on products on their smartphone instead of asking store employees. According to Google research, this new “self-looking-up” attitude give marketers a new opportunity to set their standards for goods and services. The most important campaign you can use as a marketer is to provide smartphone users with videos. They will gain an instant understanding of your brand before setting out to look for the physical product. Keep your video quick, impressive, and entertaining. A simple 2-minute or less production might just sell your product better than anything you can do.
If you have not, you should be implementing a mobile marketing strategy. Smartphones are on the rise and are being used to interact with others, read content, and make purchase decisions. Smartphone users are active on social media sites more than those who do not use smartphones. Take advantage of the new trend in technology.