Making Videos that Generate Leads
If you want your business to grow then making videos is the most beneficial medium. Video is meant to invite viewers to become leads as potential customers by converting leads into sales. Some video will incite conversation but creating video that builds these leads is what most production studios can assist you on. Here are a few of the ways they help do this.
To generate leads, the content of the video and where the videos are placed equally matter. You want to make engaging video that focuses on a target audience and distribute with a methodology that reaches them. This could be social media, ads on pay to play games or your own website.
If posting videos on social media the try to build a follower or subscriber base. If the video plays on your own website then add a form for the viewers to add their email so you can count them as leads. Videos with an email subscription form have a higher conversion rate than those without as it allows for further communication. Giving viewers the option to opt in to participate in the company is essential and should be the goal of most videos. Well made, convincing videos have the power to create a desire for viewers to want this over mediocre videos where the viewer has no inclination to seek further information about the product or company.
Sometimes you need to entice the viewers into signing up so adding a gate to watching the video such as “enter your email to watch this video” is an option for public viewing. You can also play a partial video then ask for the email submission to see the ending or provide several options for an ending which will be selected by the viewer once they enter their email.
YouTube offers an annotations feature which could allow for the insertion of a link to sign up for a lead generating email list. You can add the same effect on your own website with popups over the content. I notice a lot of videos having a few seconds of play after the featured video that bring an announcer to recommend pushing the subscribe button while ads for further videos on the channel auto play muted in the background. Don’t let your videos fade into nothingness or the videos the third-party website might auto select for the viewer. Take advantage of every second you have their attention.
Once you have this base of subscribers you can tailor videos to their needs. Adding a small questionnaire to them via email will let you know which products they might be interested in. The key is to generate leads that will convert. Use the video to build the base then further videos to convert them into sales.