Make Video That Works Across Channels
Numbers don’t lie, and these results are proving that video is necessary across all social media channels. From engaging more people to driving higher numbers of clicks, when you finally do delve into video marketing, you’ll need to make sure it works across all channels to ensure maximum profit.
Facebook, Instagram and Twitter
When you upload videos to these three meccas of social media, assume the viewers only want snippets of movement that are shareable and can be viewed in entirety in 15 seconds or less. For some places, this means working with the idea of moving images. For others, this means creating short, amusing stories. No matter, the importance here is brevity. The more entertaining and the shorter it is, the better it will do and the higher the chance it will be shared.
Snapchat is the one platform that took companies a relatively long time to understand. The whole idea is that what’s here today is gone tomorrow. Uploaded content is permanently deleted after a period of time. Snapchat is considered a place for brands to become trailblazers. Disney certainly uses it, but other brands still shy away, making it a great place to connect with an untapped audience. Just know that this audience is about 34 and younger.
If you like this article be sure to check out Content Is The Future Of Publishing, Video Leads Interactions and Snapchat for Business