How Low Quality Video Can Kill Your Brand
You are not a professional videographer. In fact, you probably don’t even know the difference between zoom and angle much less how to light, frame, enhance and edit your film. Unless you’re ready to waste countless days on a project that could be done in a few hours, hire a professional to shoot your videos.
Quality is Key
Many people think the key to a great video is having a camera and an idea. While this is true for beginners, it is detrimental to professional brands. Remember those local commercials that still sometimes air on television? Notice how bad they are in comparison to the national ads? That’s because those local films were done by a non-professional. There are no microphones to ensure sound quality, there are not lights to create a great visual and there are no good edits telling a succinct story. Instead of drawing in customers, it causes ridicule for that company.
Unless you actually have worked in the film industry, making a professional video is not possible without months of work. Take a look at any behind the scenes photo of a newsroom, and you’ll see all of the equipment that goes into making video look and feel a certain way. By hiring a professional, you hire that equipment as well, saving a fortune in the long run. This agent will also be skilled in planning and editing out a video that looks great.
If you like this article be sure to check out 3 Passion Points For Creating An Internal Brand Video and Why Video Is The Perfect Medium For Marketing From The Heart