Leonardo DiCaprio’s ‘Before the Flood’ – How Video Makes an Impact
Recently, famed actor Leonardo DiCaprio put together a profound documentary, called Before the Flood.
The movie aired on National Geographic, which is the first point to consider here when it comes to making a statement and an impact. It’s clear the people involved with this film didn’t set out to make a fortune. Granted, they were probably paid by National Geographic, etc., but this wasn’t a blockbuster film designed to draw in crowds for entertainment. Yet, it was the statement itself, along with the jaw-dropping and awe-inspiring visuals, that really got people talking about this film.
So, why did this documentary create such an impact? Well, it’s not hard to consider the fact that the subject matter itself is already something everyone is talking about. When people are interested in something, they’re more likely to pay attention to anything that comes up about it. Curiosity wins out, almost every time. But, drawing people in by baiting them with climate change isn’t going to make a great statement.
Instead, Leo and his team used real-world visualizations, and science, to take an in-depth look at climate change in a way that most people haven’t seen before. By traveling the world, this documentary showcased the effects of climate change in different cultures, affecting entire groups of people in completely different ways. The approach was a contrast in visuals that we can all relate to: Nature, and humanism.
The film spent a lot of time showcasing the actual physical effects that global warming has on our environment, from air quality and weather patterns, to the extremes of snow and ice crashing down into waves and water.
It also paid attention to how we as a people are not only contributing to, but reacting to these changes in ways of desperation, protest, and even violence. It gives the depiction of climate change being something controlled entirely by governmental greed, and with the strong persuasive visuals, many people watching might end up agreeing.
Humanistic visuals, and a gripping story can make all the difference in the world, even when that story is, unfortunately, unfolding before our eyes.
Check out the trailer here. The full-length documentary is available on National Geographic, YouTube and more.