Instagram vs. LinkedIn – Designing Video Content
One of the most important factors of marketing is knowing your target audience. The same goes for video, and the platforms on which those videos will be shown. You wouldn’t want that video of the hot dog eating contest from your family vacation to be posted on your company’s website, right? Well, the same goes for these two popular platforms: Instagram, and LinkedIn.
It’s probably not a big surprise to say that these two platforms don’t have very much in common, except for the fact that you can share content on both. And, even though Instagram has started to officially venture into the business world, it still has a different audience; an audience that expects different things from the audience on LinkedIn.
Since LinkedIn introduced video earlier this year, it’s important to consider your options when it comes to the types of videos you’re putting out on both platforms. The easiest way to think about it is to consider what you use each app or site for.
Instagram has always been focused on the creative aspect of things. Videos that are funny, unique, or captivating are the ones with the biggest impact. On LinkedIn, however, you can expect to find videos that are more news-oriented, and a bit more serious and clear-cut. If LinkedIn is a suit and tie, Instagram is a Hawaiian t-shirt. That’s not to say you should take one more seriously than the other, but you should certainly see them in a different light, or the videos you put out won’t connect with the right people.
It’s not enough, anymore, to just create one quick video and share it on every platform. Different sites and apps have different audiences, and the videos you produce need to cater to each audience individually. By creating the right content for the right platform, you’re setting yourself up for better results, and a stronger response.