For years now we have been using Instagram to capture and share moments in our lives that are either touching, memorable or just really funny. Now we can use Instagram for those moments that take more than a picture to explain. Like that picture of your friend at the end of a long night with the lampshade over his head. It is funny yes, but the moments leading up to it would have added the context to make it funnier. It is a little like a universally funny punchline to a joke, it is always funnier to hear the whole joke. Or in this case see it.
The rise of video in social media has changed many things, even beyond embarrassing your friends.
Savvy business owners are figuring it out. A quick video of a product, maybe a funny tag line, and you can send it out on Instagram where it is likely to get picked up by other media outlets. Quick and effective advertising and the social media network will spread it for you. You can raise the level of your brand with a good video in ways that have not been possible before. So if you are a business owner you will want to make use of this great recourse and if you just like taking video of your friend in embarrassing positions, it works for you too!