How to Tell Your Story with Digital Video
Understanding the latest techniques in digital video marketing storytelling is key to ensuring the success of your business. Nothing says your company’s story more effective than a well-developed descriptive video. While any company video would be equally effective, there are various advantages that accrue when you produce a perfect piece of your company’s profile.
Here are some of the major steps to consider when producing a company’s video.
Tell an Actual Story in the Video
Majority of your target audience will relate well with your video if it’s a creative story they can follow. Do not emphasize about your products and services but concentrate on how your products can transform the lives of the audience. This will make them visit your site to get more information. The basis of such a video is to captivate your viewers’ attention.
While at it, ensure the story you tell is full of fun or emotional. The easiest way to grab someone’s attention is through use of humor. Be careful not to overstretch your boundaries; you will be taken as a joker. This British Airways ad, for example, utilized the basic principle of storytelling in their latest video http://www.youtube.com/watch?v=X1M0pbxNUF8
Tell Your Target audience What They are Expecting to Hear
When people start watching your video, they have predetermined ideas set in their minds. The best way to make them enjoy your video is to confirm their speculation. Give them the magic they expect in your video. For example when guardian launched their weekend paper in this video, http://www.youtube.com/watch?v=pVySc2Qu3WI#t=18, they gave their readers the exact thing they wanted to see.
Of you are a new company, tell your audience the main reasons they should start looking out for you. Do this in a peculiar manner.
Ensure the Call-to-action Point is Clear
Sometimes the whole video can be so entertaining that the viewer may not notice the call to action part of the video. If the main point of sharing the video was to convince more people to interact with your firm, then you need to make the call to action point stand out. Place it in a strategic point that the viewer won’t miss.
Never Compromise on Quality
Your video could be fun and with the right content, but it would casually be ignored if it’s of low quality or not correctly edited. More people are likely to share your videos with their friends or on their blogs if it meets correct quality standards. Similarly, a good quality company video production confirms to your audience that you will not compromise the quality of services you provide.
The main purpose of video production for companies is to create memorable images in the minds of consumers while increasing sales. Good quality videos with pristine content will be welcomed by a majority of the market. Do not over do anything; stay in your zone, the secret is subtlety!