Holiday Advertising: How Video Brings on the Holiday Spirit
This time of year, holiday advertising seems unavoidable. For the most part it is, however, it’s also easy to ignore. Loud ads that flash the newest toys and gadgets at your screen may not be the most appealing thing in the world (at least, to adults), but there is another side of holiday advertising that really makes a difference, and proves to us just how powerful the right video can be.
The holidays come with a sense of nostalgia automatically attached to them. Whether we choose to admit it or not, there is a specific ‘feel’ to this season that doesn’t seem to come around any other time of year. There are stereotypical expectations of warmth, family, coziness, togetherness, and love. No matter how much of a ‘Scrooge’ you want to be, those holiday applications can’t be avoided.
Over the past few years, many different companies have made the choice to take a softer approach in their holiday advertising by capitalizing on those emotions this time of year can bring. Heathrow Airport released their first Christmas ad this year, mixing the realities of traveling through an airport to connect with family, with the fantasy of teddy bears that will touch the hearts of adults and kids alike.
John Lewis has also become known for releasing an emotional and sentimental holiday commercial each year, focusing not so much on products or services, but getting to the heart of what the holidays are really all about. Commercials, videos, and even other forms of content marketing don’t have to focus on sales and products this time of year, as strange as that may sound. You’re more likely to find that consumers respond with greater appreciation and respect to the type of advertising that speaks to the heart. When you’re considering your own business’ holiday advertising, keep that overall theme in mind.