Grow Your Business With Content Marketing
The use of traditional advertising has slipped over last few years and in it’s place most of the world’s largest organizations are switching to content marketing focused on attracting a specific target audience with valuable, interesting and unique articles and videos. This blog post will outline the “how’s” but the “why” is always the bottom line of increasing profitable customer relations.
Content marketing is used by businesses large and small to engage an audience on issues relevant their lives. It does more than just blast out their name to the public yet it does allow branding to seem in if done correctly. The idea is to generate awareness of your company strategically and draw traffic to your website which will potentially lead to sales and increase your SEO. This form of marketing is often created at a much lower cost than traditional advertising campaigns and it can establish your company as an innovator in the technical knowledge you are discussing. For smaller businesses this is particularly important because as it shows you have the same know-how as the mega-conglomerates but can give personalized attention to your individual customers.
Creating interesting content is the key and videos have the most potential for this as the story element is much more engaging than the written word. Your viewers will have a chance to see what you are talking about and relate on a much more personal level. There is an entertainment value to video which if done with a professional touch will form the desire to be watched repeatedly for enjoyment as well as informative reasons.
Tips on the various ways to create content marketing are as follows:
Set Up a Podcast
While there are advantages to the audio format of podcast including smaller amounts of data to transmit and the ability to listen while driving or working, the video potential is still possible. The best podcasts are short, edited pieces that get down to the point as quickly as they can. Video content created for your podcast can also be re-posted on sites like YouTube to reach a larger audience.
Design Videos for Your Audience
Your company knows what they are selling but they should also know who they are selling to. Shoot and post videos with content that informs the viewers about subjects they care about even if it is on the fringe of your services. Potential customers will want to do business with a company that shares the same values as they do.
Blog to Reinforce Your Videos: Sometimes viewers can become lost in the entertainment value of videos or forget what they heard over the course of time. Providing a written companion to this can backup the facts previously stated in a concise visual format to increase comprehension. Written, audio and video blogs can also be redirected across a multitude of social media platforms.
Adding a Professional Touch
Your videos should be visually appealing. This means filming with the proper equipment and editing concisely. The addition of annotations and graphics can strongly achieve this goal if used wisely. Formatting an aesthetically pleasing and well-informed cover image can help target the ideal audience that will want to know more about the content you are presenting.
Stay Consistent with email lists: Every blog along these lines will tell you to grow your email list but the real idea is to stay on top of it over time. Subscribers may forget about your company for a time but will eventually see the emails in their promotions folder and be reminded that was a thing they were interested in and a catchy title can regenerate their desire to investigate your company at a better time.
Creating valuable content marketing means taking a different approach. It is about knowing your values as a company and allowing interested parties to be drawn to you rather than chasing them.