Get Your Brand on Social Media with These Video Platforms
Let’s talk about marriage. Not the traditional I-love-you-don’t-ever-leave-me kind, but a relationship of marketing elements that were meant to be together. Video and social media, a match made in content heaven.
Video is undeniably the fastest growing and arguably most effective way to tell your brand’s story. Social media is an incredibly important avenue for connecting your brand to an audience. Pretty powerful stuff when you put them together.
So where do you start when it’s time to bring video to social media? You look at your options, learn how they use video (because they’re all different), and figure out which ones have the right audience for business.
When you think of using video on social media, the first thing that comes to mind is YouTube. Am I right? It’s huge, it’s been around awhile, and it just seems like it’s the go-to place for video content. Even though it’s flooded with videos now, it’s still going strong. Viewers are vocal (and not always in a nice way) and videos can be rough and amateurish and still do well. Make it interesting, fun to watch, and, ideally, no more than 3 minutes long.
Here is one of our favorite silly channels on Youtube:
And because we love San Diego so much:
“Artsy” is the best way to sum up Vimeo as compared to YouTube. This is where creative videos come to thrive. Its a great site for communing with professionals, artists, musicians, filmmakers and those who are interested in creative content. As with YouTube, viewers can engage by commenting on and liking a video. And, unlike YouTube, comments are friendlier and engagement is stronger. Since viewers are more engaged, these videos can be longer, even up to 15 minutes, and still be effective.
Other video sharing sites include Dailymotion, Metacafe, Break.Com, Blip.Tv, Veoh, and Yahoo Video.
Here is an amazing time-lapse on Vimeo:
3. Twitter Video
Twitter has a video feature that enhances the engagement possibilities. The app let’s you shoot, edit, post, and share. You can also respond to other tweets with a video and stream video in real-time. On Twitter, video can become part of your personal or your business brand-building plan. You also have the option of embedding your Twitter video anywhere else on the Internet.
Great for newsworthy videos like this:
WOW. Absolutely incredible video of a water rescue in Baton Rouge. This video is from our sister station WAFB. pic.twitter.com/ONCaAtA2kZ
— Jordan Strack (@JordanStrack) August 14, 2016
Videos only last 10 seconds on Snapchat and disappear after 24 hours, which might seem the wrong way to go for marketing. But, with more people use the app it’s seen as having a lot of potential as a huge social network for marketing. Right now it’s used mainly by the 13-35 demographic, but older audiences are giving it a try. Ten-second vignettes can be strung together to create a longer story, which broadens its appeal to marketers. Snapchat is owned by Twitter.
Here is a funny-roll-over-on-your-face Snapchat compilation:
Like Snapchat, Vie is owned by Twitter. This immensely popular site allows videos of only 6 seconds. Impossible, you say? Actually, posters are being very creative in how they use those few seconds. The brief videos capture mobile users’ attention where a longer video won’t and they tend to go viral. Vine videos can be uploaded to other platforms, too.
Funny compilations seem to do very well for Vine:
There are a lot of platforms for video available today, and the list keeps growing longer. Get to know what’s available to you, then get creative! Adding video to your social media strategy is a great way to enhance your brand presence.