Exploit the Power of Drones to Make Your Video Soar
Sweeping views of the countryside, overview of an estate home, views from above of a devastating flood. We’ve all seen the power of drone aerial views, and the creative potential of these unmanned aerial systems (UAS) for use in video production is sky high.
Last month the Federal Aviation Administration announced new commercial drone rules. While rules have been in place for recreational drone operation since February 2015, companies have been required to apply to the FAA for special permission to operate drones for commercial purposes. When the new rules kick in in mid-August, however, businesses will no longer have to have such exemptions.
Some of the new rules to be aware of include:
• Drones for commercial use must weigh under 55 pounds
• Pilots, who must be at least 16 years old, have to had passed a written test
• Drones can only be flow at 400 feet or lower, and only during the day
• Drones must operate at least five miles away from airports
• The drone must always be within view of the operator
• Drones can’t be flown over people
• Drones can’t be operated at a speed faster than 100 miles per hour
The economic benefits of commercial drone use in the U.S. can already be felt. It’s expected that $2.3 billion in investments will be generated in 2016 and that amount is predicted to be at $5.51 billion by 2025, according to Forbes. The Association for Unmanned Vehicle Systems International (AUVSI) has released a study that estimates that more than 70,000 new jobs will be created over the next three years.
USING DRONE VIDEO IN BUSINESS
For now, UAVs are still not permitted for use in making deliveries, which is something Amazon is looking at for the future. But drone aerial videos and photographs offer plenty of applications for companies. And, using drones happens to be much cheaper than shooting video from a helicopter, dolly or crane.
Real Estate Sales
Drone video is ideal for showing off homes and property for sale. Drones enable comprehensive aerial views that show interesting homes, grounds and land to their best advantage. Other uses are also being explored, like going beyond the home to show prospective home buyers the neighborhood as well.
The use of UAVs in news footage continues to escalate. Aerial video has already been useful in the coverage of traffic accidents, war and disasters.
With their advanced tech like movement stabilizers and cinema quality, drones have evolved to such a level that studios are using them for aerial cinematography.
Drones are really opening up the possibilities in tourism advertising, from promoting luxury hotels to resorts to spectacular area attractions. Drone videography and photography are also ideal for marketing products like automobiles that could use the visual benefits.
You can already find a lot of drone-based videos on YouTube. The potential is great for driving sales by using a YouTube video channel to promote products and drive viewers to a website.
UAVs are being used to cover sporting events of all kinds including the Boston Marathon, the Tour de France and the Olympics. Drones offer an intriguing option for capturing professional and amateur sports of all kinds.
Aerial video is a natural extension of the traditional wedding photo concept, especially in outdoor settings.
Wedding drone shots:
Drones are proving useful in exploring and documenting the effects of natural disasters, conservation efforts and environmental compliance. UAVs allow us to see into areas that are too dangerous to visit first-hand as well as search and rescue efforts in hard-to-reach locations.
Great example of drone shots of the Environment:
Using UAVs for aerial videography and photography has incredible potential.
If you’d like to explore the use of drones in your next video, contact us to set up a free consultation at (619) 365-5529 or send an email to [email protected]