Are the More Expensive Cameras Worth It?
There is the expression, “You get what you pay for,” but when having the right tool for the trade is a much more important adage. For video production, it is crucial to understand the new technology and what it is capable of but that doesn’t mean you have to throw money around for nothing. Reading blogs like this and technical reviews as well as visiting a camera store to handle the newer cameras for yourself is a much more prudent way to understand the growing force of the industry. If you stayed stagnant with your camera for ten years you will be far outdated so deciding what cameras to buy and when is a decision every production company needs to make every couple years or so.
The price range of DSLR video cameras starts just above $1,000 and tops off around $10,000. There is a lot that can be done with the cheaper end cameras and the technology implemented in the higher priced ones will soon drop but can your business afford to wait for a thousand dollar 4K camera or not will dictate what you need to buy. Remember that for those rare shoots where the client requests a video in a newer format such as 4K or 8K then you could always rent a camera for that individual production. Although rental costs can quickly add up, especially with the newer gear but if the client specifically requests it and has no problem paying the additional charges then there shouldn’t be a problem. It really boils down to math at this point. If you do have a ten thousand dollar camera then remember that you need accessories to match including a very sturdy tripod as well as lenses and filter to match. Adding in all the costs of these items as well an insurance hike are things to note before jumping into a purchase.
As for the technical differences in capturing 1080p video with the current camera selections, light becomes a constant concern for the cheaper cameras. When shooting indoors, you will find reflections and shadows that take longer to adjust and balance than in some of the newer high priced models. If you do shoots in low light then upgrading to a higher end camera is a wise decision.
When a new technology is introduced it creates a lot of buzz but also a lot of problems. Exploring the options and making the wisest decision for your company is part of the research you need to invest in. There is always a learning curve when jumping into the seat of new equipment but also the excitement of new possibilities.