What To Expect From Video In 2017
If marketing budgets aren’t being put towards video for business come 2017, someone needs to review how that money is being allocated.
Video as a marketing tool has become exceptionally popular recent years, and shows absolutely no signs of slowing down as we head into 2017. Digital trends are constantly shifting and consumers begin to look for new reasons to take liking to a brand. Let’s take a closer look at a few video trends predicted for 2017, and how they can affect business.
A Social Media Switch
Facebook used to be all about worded content. Posts, shares, and comments were the key to connecting with people. More recently, Facebook has become a sort of video platform all its own, with video views going from 1 billion to 8 billion in just one year. The video format isn’t just for YouTube anymore, so posting more video content to Facebook could hold a huge increase for your brand.
Livestreaming continues to grow in popularity (and it’s become another popular feature on Facebook!). If you can figure out a way to bring livestreaming into your business, it could really connect with your audience. Q&A sessions, behind the scenes looks, or any creative thing you could think of to ‘let people in’ is going to make people trust your brand more than ever.
Virtual reality is an incredible feature for companies to have, but not yet a necessity. Look for that to change in 2017, as technology continues to advance, and Generation Z becomes more and more demanding of new experiences. VR is becoming more accessible to everyone all the time, and next year, it could become more normal than most of us could have ever imagined.
Video trends will continue to change year after year in the marketing world, and 2017 will hold some of the biggest advances yet. Get ready to jump on board, and produce better video content.