Buying a house is a huge investment. Potential buyers want to see several pictures of a place before even stepping foot in it. When viewing a house not locally, it is common to send a video. This helps to gauge the space and environment in a less alterable manner. Sellers want to maximize on the image a particular house relates to a customer. The elements of a proper production can benefit the actual sale value and the people who view the property.
Basic Real Estate Video
Shooting a real estate video should fall similar to shooting any video. Because of the price and location, you can limit the audience to a fairly narrow category. The length of video should be long enough to capture all the key aspects of the property. The basic real estate video will work like a photo montage of each room with no people in it. It may or may not have a furniture and a soothing music score will play in the background.
Ingredients to Make Property Sell
You can spice this up a bit with a narration to describe the rooms. Let people know if the kitchen counter is marble or if the fireplace tiles were custom made. Guide the video just like the realtor would do when showing the house. You can do this with an actor guiding them through the house. Have them explain the details on camera or with a narration or even with annotated text. The decision varies based on the audience you are marketing to.
Kick It Up a Notch
You can take this step to the level of creating a scene of people living in the house. Perhaps cooking in the kitchen and miming conversation or sitting around the fireplace watching a movie. You create the scene you want. You are selling the buyer an image of a lifestyle they intend to have with the house. Of course, the idea is to focus on the highlights of this lifestyle as well as the highlights of the house. You should avoid filming any problem areas. If there is a part of the house not remodeled, take some quality footage of it. Only when you have access to the high-quality camera so you can send it to them if requested. Sending a poorly made phone video of a room that needs repair will only look much worse.
Include Full Property and Neighborhood
Adding in scenes from the neighborhood can be useful. However, often difficult for legal reasons if the neighbors do not want them recorded. Aerial shots can be super helpful and easy to do with drones.
After getting all the right footage, the video will come together in editing. Find the right music cues to sell the image you are looking for. Real estate is a visual medium so accompanying video is more than a common request, it is a modern requirement.