Creative Direction: End Your Worst Nightmare – 4 Sure Fire Methods to Nailing Your Creative Direction
You can have the best, most innovative and exciting business plan in the entire world. But, it might not mean much without solid creative direction to back it up. People are inundated with thousands (literally, thousands) of advertisements every single day. Creative directors and marketing agencies have been trying to get past the stigmas that go along with these ads, and create something fresh and new that people can respond to. With that in mind, it could be time to take a closer look at your own creative direction. Let’s dive into four methods that can help you nail those questions, and keep moving forward.
Again, people have to look at thousands of advertisements everyday. So, if you’ve got some deeply-rooted meaning inside a video, print campaign, etc., it may not go over so well. Or, people simply won’t have the time to understand it. Instead, focus on big picture things, that are easy to understand quickly, while still reflecting your brand.
Know Your Audience
You can’t move forward creatively without knowing who you’re catering to. When you know your audience, you can plan accordingly. If you’re marketing toward senior citizens, you probably aren’t going to choose a creative direction suited for teenagers, etc. Know your market, and narrow down your ideas from there.
All companies go through re-branding at some point. Social media has made it easier than ever to do by allowing businesses to create consistency across platforms. If your current creative direction isn’t working, a re-branding could be a helpful fresh start.
Don’t Surprise Anyone
If you’re considering re-branding, or a new direction of any kind, let people know it’s coming. While it might be extremely well-received, no one likes to be surprised by a business they feel they can trust and depend on. Change can sometimes scare people, so a buildup toward that change is a fair warning that your customers will likely appreciate.