Corporate Video Production – Director Secrets
The video marketing industry isn’t overshadowed by some big secret, or hidden tricks. However, video directors tend to know just a bit more than your ‘average joe.’ When you consider hiring a production company, or a director for your video shoot, keep in mind that most quality directors know the ins and outs of what it means to shoot a great video. They’ll put those secrets into play each and every time.
On the other hand? Those secrets don’t have to be secrets, anymore. With a little bit of this knowledge in your arsenal, you can have a head start on creating a great video for your next marketing campaign.
Budgets Aren’t Set in Stone
If you want to make a viral marketing video, don’t expect some kind of budget template. Some viral videos have been made practically on accident, for no money at all, while others have cost nearly hundreds of thousands of dollars. A director always has a pretty good idea of what can be done for a certain budget, so don’t let yourself get tricked into thinking one size fits all.
Extended Shelf Life
Videos go ‘viral’ for a reason, but just like any viral thing, they fade over time. A good director will know how to make a viral video have a long lasting shelf life, so not only will people keep coming back to it, but it will remain relevant for a long time. It should feel refreshing, no matter how old it is.
What Makes a Video Viral
Directors, in a way, are built-in marketers. If they’ve done enough corporate videos, they’ve likely got a good idea when it comes to what works, and what doesn’t. That doesn’t necessarily mean your video has to get millions of views, but they should have a good idea on whether or not the concept will be relatable and interesting enough for people to remain engaged.
Directors know more than most of us give them credit for, and they can be a great resource in making sure you get a high-quality corporate video. Don’t be afraid to utilize their knowledge and ‘secrets’ in any way you can.