Corporate Video – Old Spice Commercial Analysis
There’s a good chance you’ve seen the revamped Old Spice campaigns over the past few years. They’re short, simple, and straight to the point in an unforgettable way. Targeting “manly men” in a completely new and unique way.
So, what can we learn from these commercial campaigns? Aside from the fact that they single-handedly boosted Old Spice into the 21st century, gaining them millions of Twitter followers and Facebook fans, and setting the bar for advertising agencies across the country? Let’s take a closer look.
Content That’s Quick
Thanks to the ever-changing world of social media, six second videos, and quick snippets of content here and there, the average ‘content consumer’ has gotten used to short bursts of attention. People don’t want to watch long, drawn out advertisements anymore. That’s why things like Vine became so popular, and now Snapchat and Instagram have taken over. Short bursts of content are what people crave. Old Spice helped to introduce that, and now so many major brands are jumping on the wagon.
Content That Connects
Another aspect of content Old Spice capitalized on was pumping it out quickly. For as short and snappy as the commercials were, they kept producing more, so fans never got bored, and they were always interested in what was going to come next.
Not only does the content have to constantly be fresh, but it should always be relevant to what your fans are looking for, so don’t be afraid to ask – that’s what social media is for, after all.
Old Spice knew just what their fans were looking for, at just the right time. It was a rebranding fit for the 21st century, and they went so far past commercials. They pushed out consistent content everywhere, and thanks to that kind of exposure, their commercials were shared again, and again. We bet you’re whistling that catchy ‘Old Spice theme’ by now – that’s just how impactful this overall campaign has been.