In a world of ever-changing and advancing technologies, the debate has risen over the past few years about the quality of video. 4K is now readily available via most video production companies. So, if it’s better quality, why hasn’t everyone quickly switched over?

Is 4K a higher resolution? Yes. Will it provide a better picture? Yes. Is that important to viewers? Well, that depends. The idea of a ‘better picture’ can be relative to the average video consumer. Most people are looking for crisp, clear content to enjoy. If you presented a 4K video and a 1080p video to an average viewer side by side, they may notice a difference in clarity, but there’s a good chance it wouldn’t matter that much.

However, 4K does seem to be the way of the future as far as video production goes. Quality will eventually become more ‘in demand’ as more and more brands switch to it – that’s how advancements in video tend to work. For now, 4K is an option, and a choice for businesses. Instead of being a necessity, you can think of it as an additional feature, depending on your brand’s needs. 1080p has stood a substantial amount of time for a reason, and viewers aren’t going to shy away from that familiar quality anytime soon.

With that in mind, the best option for your business is to figure out your needs, as well as the target audience you’re trying to connect with. If your content is more about story than graphics, you’re completely safe with standard HD.