Content is the Future of Publishing, Video Leads Interactions
Ten years ago innovative technology disrupted the media business. It is now consumers, creators, and technologists who might save the industry.
The publishing business moves fast. Technology is moving even faster. As legacy media transitions to the web and mobile, demand has increased for quick, flexible, and scalable publishing platforms. Every component of a content management service (CMS), from the database and code to human interface element, must be designed for heavy use by developers, writers and editors, and the public.
As audiences grow and expectations becomes more sophisticated, a number of modern publishers have elevated commenters to the level of creator. Gawker’s Kinja, Medium, and even elements of Forbes.com are all publisher/technology hybrids that help audience members become site contributors. Moviepilot is a CMS startup (using the ever popular crowdsourcing to fund) which helps content creators distribute instantly and efficiently across all major platforms. “Mining readers for talented and passionate creators lowers publisher overhead and helps grow traffic.” says Moviepilot CPO and co-founder Ben Kubota.
Moviepilot does not compete with traditional CMSes like WordPress and Squarespace. The LA-based content marketing startup does not produce a commercial product. Instead, they build websites that occupy content categories, movies and TV, comic books, and soon technology and news that have passionate fans. They are building a fan-centric media company, where the fan finds an easy technological stack to put her or his pen on digital paper. Other CMS providers give you options, layouts, and configurations. With Moviepilot’s CMS, you do the creative part, they do all the rest.
Distributed content, and staying on top of new ways to interact with content is what it’s all about. The experiments of the past, Project Snow Fall from the NYT for example, will be the new standard. Projects like Facebook Instant Articles, and Google Amp are also improving load times, and it’s all starting to come together. Consuming text isn’t dead, it’s about to be reborn. And while a lot of publishers are pushing hard in the direction of video, we believe that a modern CMS must support the creative user; must present their content appropriately. And when the content has been created, distribute it to every appropriate network, from Facebook to Apple News and others. With video, viewers share in the experience that the creator has carefully crafted, and this fact strikes emotions with viewers.
Video is currently the fastest growing form of all content being created. It receives the most engagements including comments and shares. If your company wants to go “viral”, you must be focusing on video production for your content… if you haven’t started already, you are behind your competitors. The good news is that today is a great day to start and there are many emerging video production companies capable of helping you out with a quick Google search.