Commercial Analysis – Left Twix vs. Right Twix
It’s not often you see a company competing against itself, but Twix has taken it to a whole new level with its iconic candy bar. The “Left Twix vs. Right Twix” campaign has been a comical and innovative way to get people to appreciate the uniqueness of the Twix bar. They even went so far as to create a backstory as to why the candy bar is in two pieces, instead of one.
Throughout these commercials, the viewer sees that the left and right sides are virtually the same, though they use different descriptive words; ‘cloaked’ in chocolate, instead of ‘bathed’ in chocolate, etc. While we’re all in on the joke, the commercials take place in a world where the two sides of the candy bar share nothing but a wrapper.
By creating an entire anecdote to go along with this campaign, Twix also pulls up a lot of intrigue for consumers. Obviously, we all know that both of the bars inside a Twix wrapper are exactly the same.By building a backstory, poking a little fun at themselves, and getting a conversation going, Twix has reinvented itself again, and this candy bar that’s been a classic for so many years has given itself a facelift without having to change anything but the way we think about it.