CES 2017 – What It Means For Business
Attending CES 2017 has been an eye opening experience for business this year. Technology is innovating at a faster rate than imagined. It became abundantly clear that video will lead the way for tech advertising to consumers.
It’s astonishing how quickly VR is developing. We had the opportunity to test of a few different VR devices at the show. It was the most featured product at CES. Exploring ways to integrate VR into your marketing platform will be key for years to come. The popularity of the devices in the beginning stages of development suggest it will be a highly effective form of content moving forward.
Products exhibited at CES were presented with features and benefits, which is a good model for a trade show floor. However, with such a technical product, features and benefits aren’t enough to get the most out of your target market. Lifestyle video adds the human element back into the technical product. It allows the consumer to relate to this product to see the practicality and connection they will have when purchasing.