The Ancient Egyptians were well known for their worship of cats, but they are also the originators of corporate branding. What did you think hieroglyphs were? These two fields may be more related than previously expected.
It wasn’t long ago that some ingenious human attached a GoPro camera onto his or her feline companion to see what they do during their busy days and nights. GPS tracking devices revealed the average domesticated cat patrols a specific area far greater than they are permitted to roam. This is because cats make great journalists and are committed to getting the full scoop of the story. Especially if that story is a scoop of tuna.
Some cats have gained YouTube stardom by posting their GoPro antics online while others are now committing themselves to a more respectable, professional livelihood. Yes, you can now have your corporate videos filmed by cats. The reasons to consider this are convincing enough to make even your accountant jump for joy (hold off on forwarding this to them until after April 15, those poor guys) but just click send to everyone else before you finish reading this because the reasons are mind-blowingly true.
There is a trend in corporate videos to show the company at work over the product itself. Cats can do this far better than 6-foot humans. They disobey their needs for filming permits as well as what they are told not to scratch. These amateur filmmakers are ready to go professional and bank on their sleuthing skills. Imagine a corporate video that shows the inner workings of your office. You need a crew who can sneak into the hard to see places like “under the desk” and snoop through your trash cans. I hope they don’t find any recyclables in there.
Cat video captures the best of the low angle approach to always capture your employees in heroic views. Viewers will think your products are built by giants fighting for righteous values. Unlike their canine competitors, a cat can see in color so they understand the importance of lighting meters and the nuances of getting the shot just right. They can also implement sound effects when desired. You have your choice of meows, hisses, and purrs and their choices are always the most appropriate.
These felines work for the best of wages. A 30-second spot will cost you two dead mice and an ear rub. Editing that footage is only one can of tuna and a nail trim. A cat can slash such low pricing because they have very little overhead; they simply roll onto their backs and rub their head against the floor.
Don’t wait until this brilliant new marketing tactic becomes the next trend. Book your next corporate video with a feline cinematographer right away. But don’t seem too needy, they really hate that.