The Blunt Reality – Content Marketing
According to the State of Inbound, 82% of marketers/businesses who blog regularly see a positive ROI. If there was a single statistic that proved the importance of content marketing, that one should be enough. But, aren’t we lucky – we’ve got plenty of stats and figures that go along with it to boost up the reality of content marketing.
It sounds like a trend, or a buzzword, but content marketing is here to stay. It’s important not to confuse the actual meaning. Theoretically, everything you put out in a marketing campaign is content, right? Instead, start focusing on the type of content you’re putting out, instead of how much.
The Connection of Content
What type of marketing do you best respond to from other brands? Chances are, it’s content you can feel connected to: Live video streaming, behind the scenes images, a conversational, casual tone in whatever they do. Strangely enough, those ‘casual’ aspects are all part of a bigger marketing strategy.
Spotify is a great example of ‘content connection.’ They’re currently running an ‘end of the year’ campaign that directly brings their users into the mainstream. Spotify is using song data from listeners to create advertisements, both digitally, and traditionally. The Thank You their users for a ‘weird’ 2016 is having success connecting with users.
Crunching numbers, looking at our brands’ trends, or even taking a step back to have fun with creative ideas can help tremendously when developing your campaign. Content marketing isn’t going anywhere anytime soon, and people are craving it more than ever. It’s a strategy you can take into the new year, and beyond.
Check out more on the Spotify end of year campaign here: http://www.businessinsider.com/spotify-global-ad-campaign-signing-off-2016-2016-11