The Big Bad Video Monster – Common Fears of Implementing Video
Marketing fluctuates constantly when it comes to what’s ‘in,’ and what trends people are responding to. Unfortunately, some people look at a lot of trends as mainstays that need to withstand the test of time, leaving them unwilling and afraid to try anything new within their marketing campaigns. An easy target that many businesses and marketers are choosing to avoid at the moment? Video (don’t worry, we whispered it so no one gets scared).
In reality, it’s time to look at video as the next level to your marketing campaign, and stop hiding from it. From Facebook Live to Youtube, and even from SnapChat to Instagram Stories, video has taken over global marketing platforms in a big way, and sh
ows no signs of slowing down. Why does it work so well? Because it’s not about you and your business.
Seems a little contradictory to what you’re trying to do, right? Not so much – video marketing isn’t about you, because it’s about customers and potential fans. Video allows a business to have a voice, and a personality, in a way that text and pictures simply can’t accomplish. When someone feels as though they can really connect with you, that helps to harbor trust, which is one of the most powerful motivators in business – especially in such a competitive world.
Video adds value to just about any business, because it opens up a conversation, and shares a simple message without having to overthink anything. You could set up a Facebook Live stream today, and just sit in front of the camera to do a Q&A with no prior planning in mind, and it could be a bigger hit for you than a year-long marketing campaign.
Using video in your marketing doesn’t have to be intimidating, or complicated. It’s a matter of spreading your message to the masses as effectively and conversationally as possible, and it starts by overcoming that fear of taking it on to begin with.