Best Practices for Facebook Video Posts
There is no doubt video is the most powerful medium to convey a message. And Facebook is the largest social media network with nearly a quarter of all humanity as its monthly active users. Combining the two is a match made in heaven for marketing tactics. To take full advantage of posting promotional videos to Facebook and increasing views, likes and shares there a few tips to follow.
Video posts in a user’s timeline will auto-play without sound. Create a video that engages this aspect such as onscreen text or visuals. This entices the viewer to click on the post and play the full video with sound. For this initial few seconds of the video, the text can be flashy. The intent is to attract the eyes of the viewer more than relate pertinent information.
Give the video a short and accurate title followed by a couple lines of text describing the video. Use hashtags as well as these tag words within the post text to increase the searchability. Since the beginning of the video is mute you can convey the pertinent information viewers would otherwise miss in this text body.
It is typical that you will post these videos to the company’s official page on Facebook. However, if there are other companies in play, including actors, production companies or locations, then possibility use cross-referencing. The advantage here is that the video will post to the timeline of those mentioned by being tagged in the video. Then it will appear within the timelines of their followers. This tactic expands viewership with no cost.
There is also the paid option with Ad Boost. Facebook advertising is what made Airbnb into a multi-billion dollar company. It is extremely effective and versatile. Users will not waste funds spreading videos to viewers outside of the target location or demographic. Facebook recommends starting at the $5 a day option. Paid posts must go through approval by Facebook censors so prepare to wait up to two days before you can advertise the post. This might be tricky if your subject matter is not suitable for general audiences. Facebook censors use an algorithm to search for keywords. They will not permit foul language, racial slurs or promotion of violence even if it is satire or informative news.
If you want to avoid paying Facebook or your content has been denied then you can take another approach and share in groups. This is more tedious but the payoff can be much more tremendous. Search for the groups that apply to the video you are posting. You can do this by searching the hashtags already attached to the video or by a general keyword search. Some groups are public but if you can join the private ones and post within them you have free access to a target audience. The post within groups will send a notification to those members of the group.