Production value is one of those tools that makes your video more engaging. Techniques such as time lapse can open new doors and add effects to relate to your target audience. Time lapse is essentially video shown at a super low frame rate. The rate will vary as a single minute of condensed time-lapse video…
Corporate videos have a similar element to feature motion pictures. Both are telling stories they care about in effort to extend this knowledge to a new audience. Often times the onset experience in corporate videos can be way more fun than their entertainment cousins. All that being said, a day on set is still work…
During the first conversation of any video proposal, the word budget will appear. This is the guideline for how the rest of the production will carry forward. When a producer knows what range they are working with they need to plan out where that money will go. The proportions can vary but there are many…
Corporate videos have a distinct goal and that is to open a conversation between the client and their potential customers. The concept of awareness speaks to all aspects. From product awareness in the consumer’s mind to production elements within the creation of the video. Even the best get into routines and need refreshing of the…
With the future of digital media, all of us are on some level becoming amateur filmmakers. Whether it is recording your stand-up comedy set to post on YouTube. A family function you want to treasure forever. Or some newsworthy sighting that you need to share with the world. Our phones are devices capable of compacting…
Corporate video production is a client orientated business. You can never understate the importance of the word “client.” Clients are the lifeblood and it is up to your producers to draw new ones in and keep the current ones happy. For those companies in production just starting out, here are a few ways to attract…
Sorry for the title. I just finished a fabulous Double-Double cheeseburger which happens to be my drug of choice. I was noticing how the layers of meat and cheese blend seamlessly into a harmonious and delicious product. That happens to be the same in video editing. Marking the sections of raw footage and blending them…
Countless articles will say you need video content to market your products and services. Video is a powerful tool in the advertising industry and stretches to applications beyond merely selling products. The question here is how to convince a starting business to invest in a campaign. It might seem expensive to invest in a campaign…
Growing a small business takes time. In this modern age of instant communication, there are several shortcuts to the old-fashioned word of mouth. Online business review sites are something dissatisfied customers use to warn others. Often to retaliate against what they found to be an unfair business. The only industry customers actively participate in leaving…
You can make the pun between the words “director” and “dictator” because what whatever the director says onset goes. A director is responsible for the entire look and flow of the film. But film is a collaborative process. There are many departments at work. The director works with what they can. The producer tells the…