Sorry for the title. I just finished a fabulous Double-Double cheeseburger which happens to be my drug of choice. I was noticing how the layers of meat and cheese blend seamlessly into a harmonious and delicious product. That happens to be the same in video editing. Marking the sections of raw footage and blending them…
Countless articles will say you need video content to market your products and services. Video is a powerful tool in the advertising industry and stretches to applications beyond merely selling products. The question here is how to convince a starting business to invest in a campaign. It might seem expensive to invest in a campaign…
Growing a small business takes time. In this modern age of instant communication, there are several shortcuts to the old-fashioned word of mouth. Online business review sites are something dissatisfied customers use to warn others. Often to retaliate against what they found to be an unfair business. The only industry customers actively participate in leaving…
You can make the pun between the words “director” and “dictator” because what whatever the director says onset goes. A director is responsible for the entire look and flow of the film. But film is a collaborative process. There are many departments at work. The director works with what they can. The producer tells the…
In order to take full advantage of what video has to offer, review these basic elements before sitting down for pre-production. They are not just tips to include optionally as you please but essential aspects of creating any video for a marketing intent. 1. Have a Clear Message Start by having a clear message. Ask yourself…
If you work in any part of video production then you need a reel of your work to display what you do for future projects. If you want to stay contemporary, you will ditch the DVD’s and use an online format. No matter what part of the industry you work in you want your reel…
The number one type of content audiences want more of is video. This is because everyone is watching video and it has a higher engagement rate for viewers than any other medium. You can break this down into different types of videos. There are branding videos to build leads and explainer videos to convert leads…
Buying a house is a huge investment. Potential buyers want to see several pictures of a place before even stepping foot in it. When viewing a house not locally, it is common to send a video. This helps to gauge the space and environment in a less alterable manner. Sellers want to maximize on the…