As a person in charge of finding a video production company to produce your companies online content, you are in a position of great responsibility. A video can completely redefine how your business is perceived online. They are great for SEO as well as organic sharable content. They can be the deciding factor on whether…
More and more, brands are trying to build a connection with their customers. That connection is valuable because it means repeat sales and effortless marketing through online sharing. The Confusion Marketing strategies and tactics change more rapidly than consumers think. Corporations are constantly trying to solve issues like, “How do we get more leads?”…
4K UHD is replacing High Definition 1080p video by its more advanced successor 4K UHD. There is even 8K available to limited markets. Before diving in wallet first to this new technology you should know if it is worth it. There are some main features to consider as well as some a few current drawbacks….
So you send your raw footage to a video editor and it magically comes back as a finished product. No, that’s not even close. Post-production has its own phases it must go through. It often requires constant back and forth between the producers and the editing bays. Corporate video adds an additional voice from the…
“Create every video as though, you are confident that it would go viral because it just might.” – Ayotunde Emmanuel When it comes to marketing, videos are very important tools that can be used to promote a brand. For as long as I can remember, videos have always been a preferred medium of communication. Today…
Most likely your company is creating a video for distribution to an outside audience. This could be future customers or potential investors. The point is you are creating content for an audience that does not work within your company. Also, they may not work in the same industry as you. Your points should be simple…
Growing a small business takes time. In this modern age of instant communication, there are several shortcuts to the old-fashioned word of mouth. Online business review sites are something dissatisfied customers use to warn others. Often to retaliate against what they found to be an unfair business. The only industry customers actively participate in leaving…
Production value is one of those tools that makes your video more engaging. Techniques such as time lapse can open new doors and add effects to relate to your target audience. Time lapse is essentially video shown at a super low frame rate. The rate will vary as a single minute of condensed time-lapse video…
Corporate videos have a similar element to feature motion pictures. Both are telling stories they care about in effort to extend this knowledge to a new audience. Often times the onset experience in corporate videos can be way more fun than their entertainment cousins. All that being said, a day on set is still work…
During the first conversation of any video proposal, the word budget will appear. This is the guideline for how the rest of the production will carry forward. When a producer knows what range they are working with they need to plan out where that money will go. The proportions can vary but there are many…