Further Advantages of Live Streaming
Since the advent of on demand video entertainment from sites like YouTube and Netflix there has also been a reactionary movement of live streaming videos on social media sites. This snooze or lose attitude drives engagement despite less than interesting content. Viewers expect something to happen that can’t be missed so they remain watching through the boring minutes. When something miraculous does happen on live stream, it is far worth it. Viewers feel like they are part of the scene and spread shares, likes, and gossip across all platforms.
Hyping your live stream should be an integral part of your content strategy. Ask yourself if this live stream video is to strengthen brand awareness or increase social media shares as those are the two main features live stream can help you do. For the best overall viewership on live stream, use all your outlets including email, social media, and paid ads to announce the date of your live stream. Begin promptly and make it stand out from other live streams by having a professionally filmed look.
The draw of viewing a live stream can cause enough buzz to generate your goal of brand awareness before you even begin. If you are attempting to convert leads than showing a live demonstration of your product can be just what it takes. Viewers give a leniency of reality with live video because they know it is not as easily manipulated.
Holding the viewers’ attention for as long as possible helps to increase the site’s engagement which has an effect on your channel’s influence. Sites like Twitch.tv have launched out virtually nowhere to dominate site engagement time completely due to their live stream capabilities.
The comments on your live stream broadcast also give a hint at viewer research. You can trace analytics of when viewers arrive and drop off as well as the type of words they leave. This is a direct window into what viewers are thinking at each moment of the broadcast.
Becoming part of a live stream community also has its advantages. You can partner with other companies to sponsor a artistic live stream as a form of native advertising that will increase brand awareness. You can also double up on views as a product of the joint venture.