Advantages of Adding Captions To Your Videos
Video is the dominant form of content of the internet. That means that viewers could see your videos in other countries. But by people who do not speak English as their first language. Captions are a terrific way to expand an audience and deliver your message as clearly as possible. It combines the visual appeal of video with the exact wording of the text. To go beyond that, there are some technical aspects of using captions that can greatly increase your viewership.
Video messages rely on a speaker that delivers the words clearly. Sometimes there are creative ways of marketing a product through slang and adding captions can clear these confusions up. Homonyms make great jokes but unless you type them, not every viewer will understand them. The wording of your company and it’s trademarked products can be confusing when only spoken. Combining it with captions can help viewers to research the proper words to find more on your company.
A large part of your online video viewership may be from non-English speakers. Adding annotated captions that can be translated opens doors to whole new markets. Even having the captions only available in English gives these viewers a chance to pause the video and read for a moment.
Some viewers may suffer from hearing impairment as well as those who simply chose to lower the volume on their device. Neglecting to cater to these needs drives out a segment of the viewership that could benefit from your services.
When dealing with the autoplay feature of a video on a Facebook timeline, the video begins to play but muted. Getting the message across with onscreen text is a sure way of attracting the passive viewer to develop further interest.
Having captions that contain keywords help for online searchability. If there is an important phrase that didn’t make it into the body of the post it will still come up via the caption text.
One thing to keep in mind about captions is that they take up part of the screen. Plan for them when framing the video shot. This will help to create a product unhindered by the addition of captions or other annotated text. White text on a black background is the norm but consider special fonts and the use of colors. Yellow seems to be the second most popular color but comes off a bit annoying to many viewers. Light blue is wonderful and soothing second choice.