5 Ways Video Marketing is Changing Business in 2014
No one would argue that the digital platform has played a significant role towards information sharing. In that regard, it is also right to say that the internet has a profound impact on how an organization or an enterprise conducts marketing ventures. Over the past few years, there has been a drastic increase in the way video marketing and video production is used in marketing businesses. Almost all serious enterprises have adopted video marketing as a strategy towards marketing their entity. In case one did not know, video marketing is going to play a key role in changing business in the year 2014. Below are some of the ways that video marketing is going to be crucial.
Improve Customer Engagement
It would be unforgivable for any business to experience miscommunication between them and their customers even after the digital platform being able to provide clear communication avenues. If a business fails in communicating with their clients, they are going to lose customers to the competitor who invests in proper communication over the digital platform.
One thing that most businesses fail to notice is that their clients never want to feel like numbers in a large system. They need to feel like part of the business. One of the simplest ways to achieve this is by the aid of social video. Apart from passing on a clear message, they are also informative, entertaining and that they provide original content that people want to see.
Making Brands More Memorable
Viral videos are becoming an art and the order of the day. Various firms across the board are investing in video production that would immediately catapult their brand to stardom. That notwithstanding, these companies manage to create memorable brands that attract thousands of new customers. Video marketing becomes key in this area since people relate to brands they can easily recognize. The best way to trigger such memory is by the use of video.
It should not come as a surprise to see some iconic firms like Coca-Cola, L’Oreal and Google take social video content seriously. They understand very well the role video marketing is playing to keep their brands at the top of the game. Below are some examples:
Increased Visibility Due To Sharing
One thing that most people fail to appreciate about the social video production is that they attract high sharing rates. This is only with videos that have their content right. Research shows that on all the social networks, videos are the ones highly likely to be shared. This implies that if one has not been doing well with getting their content visible, then they should probably change tact and use video marketing.
Personalizing Service Delivery
One of the most outstanding areas of video production and video marketing is video conferencing. Video conferencing allows for face to face client and seller relations. This gives the business more credibility, earns it more hence boosting sales.
Improving Organizational Co-ordination
Video conferencing makes it possible for a business with several branches to hold a single meeting without the members having to be physically present. This saves on time and resources while ensuring the members are carrying out their duties in their respective stations.