5 Things to Consider When Creating A Promotional Video
When creating a promotional video for any business, it is important to understand that unless you consider several factors, it will be impossible to get good results. For any business, finding the kind of videos that sufficiently meet their needs is a major step towards increasing sales. There is no way you can just make these videos anyhow and expect that something good will come out of them. You should consider the following factors.
1. Understand your target audience
Your target audience is the most important group when creating these videos. Keeping in mind that they are the ones you want to entice, it is important to find out a few things about them. You should know their average age, their geographical location, their cultural backgrounds and other things that can be used to identify them. I addition to that, you need to know the things that they like and those that they do not so as to avoid unknowingly annoying.
2. Have a clear message
With a promotional video, you need to be very careful with the message you want to pass on. Remember you might be taking them to people who are reluctant to even watch them and so, you should make sure that the message is clear enough. One thing that can be said about most people is that they will stop watching the videos the moment they realize that they are struggling too much to follow what you are trying to present. It is not good to be too complex with the videos.
3. Be precise
You do not have all the time to start beating about the bush with these videos. Remember the shorter they are, the more appealing they will be to your audience. These are not entertainment materials that people will want to spend hours watching. The only thing they will be seeking to know is if they can benefit if they do what you are telling them. You therefore need to focus on the benefits and make sure that they are presented in such a way that they capture the attention of your target audience.
4. Engage the audience
This is more important especial in the introduction part of the video. Start by saying something that will make them feel like they have to participate in the conversation even though they are not in the video. For instance, you can ask a question and let them ponder about it as you go on with the conversation. At the end, you should also engage them by calling them to act on the information because this is the only way you can transform them into clients.
5. Use high quality images
For a promotional video, quality is king. Make sure that the images are good quality because nobody will want to watch a blurred video. You need organize the shots and the slideshows in a way that displays your professionalism because it talks a lot about your business.
You can get some examples of how to plan, organize and make the right promotional video from this YouTube video. http://www.youtube.com/watch?v=wl246SmqoH8