4 Reasons No One Cares About Your Video
Imagine you have made a spectacular video for your company, everyone agrees it is off the hook and you should get it out fast. No one bothers to look at it though and you have no idea why. Everyone who has seen it agrees it is great, perfect video production that would make a great online video, yet you are getting less Facebook time than Newt Gingrich these days. That would take the pep out of your step pretty quick wouldn’t it?
Maybe this has happened to you and you do not have to imagine it. If so, sorry about that, but here are some tips that can help raise your internet profile to make sure your quality videos get the notice they deserve. It all about the video marketing and the online ranking it can generate for you, without which you will not show up in anyone’s search results.
Here are 4 reasons you may not be getting the notice you deserve:
1. Do not count on your video going viral. Just waiting for it to happen will sink your chances quick. You need to be proactive and build up your brand. If your brand is strong and you have the loyal fan base you will have a better chance of your video being seen. Once seen by a loyal base word will spread and people will begin thinking you are Spielberg.
2. Too Long. Peter Jackson can get away with long video’s. (King Kong anyone?) Not to many other people can. No one wants to sit through a video that isn’t fast, informative, or funny. All three is best even when you have a corporate video. Keep in mind that these days everyone is watching online video’s with their phone, while on lunch, at work or stuck in traffic. It has replaced texting as the most dangerous thing to do while driving. So keep it short in the interest of viewership and public safety.
3. Not worrying about social media. If this is you, you need to come out of your video production lab and look around. Showing your video to an empty room would have the same affect as ignoring social media. Post it on every site you can think of. Facebook, Pinterest, Google Plus, anywhere you know people will see it. Encourage them to comment and like it. You regular brand base will and that will enable even more people to see and appreciate you. An online video will get you the love your video deserves.
4. Too hard sell. If your promotion to get people to watch your video screams me, me, me, then you will be turning people off. Look at my content so I can take advantage of your wallet’s content. That is becoming the thing people watch for now a day’s. Look at the band Kiss. It had become apparent that it is all about the money and not listener’s or concert goer’s. You can tell be their decline in sales and attendance. Don’t be Kiss.
So if you want the world to see and appreciate you online videos for the video production quality, focus as much attention to how you are getting it to people as you did making your 7th wonder of corporate video’s. Then maybe people will start calling you Spielberg.