How much do you know about online video marketing? Most people are now aware that not owning a television is entirely explainable due to all the online streaming options for watching their favorite movies and programs, this demographic makes up 78.4% of Americans today and growing. It makes sense in today’s world where you can watch what you want when you want, and as many times as possible and then share it publicly or with friends. Viewing entertainment and informational videos online means advertising will follow and it has.
There are some fun facts that you might have already known such as the first viral video was The Spirit of Christmas in 1995 which spawned the South Park series, and the first video to reach a billion views is Gangnam Style which spawned everyone’s grandparents to dance along. Currently, 48 hours of video is uploaded to YouTube every minute meaning you better have 2,880 monitors set up if you want to watch every video on YouTube ever. Not a practical method but it does mean you will quickly find some program to suit your video needs.
This growth has taken off exponentially in the last five years and projections for the next five years expect online video watching rates to triple with a million minutes of video online every second. While not being the first online streaming website (that claim goes to Real Network in 1994) YouTube, founded in 2005, dominates the online streaming world with 182.2 million unique viewers every month. This is why 72% of marketers choose YouTube for promotional videos. Reaching the largest audience is the best way to spread your message.
One trend that is significantly taking off in online video marketing is the notion of tailoring ad spots to mobile usage which currently outnumbers desktop usage by three times. Mobile users tend to dislike ads at a 45% higher rate when watching on mobile devices which help marketers find their target audience and evaluate the efficiency of commercial tactics.
Video is growing as a method of social media posting as well. It is the way people are speaking to each other and might eventually replace the standard email message. For advertising emails campaigns, personalized videos in an email increase the conversion rate by 500%. Facebook predicts that by 2018, 90% of their content will be video based. With video marketing being the primary focus for advertisers, it is believed by 70% of agencies to be the most efficient method increasing sales. When broadcasting online versus television, commercials have a 1.27 times ROI.
There is a science behind the psychology of airing video ads with a sweet spot being 15 seconds in length and a prime viewing time at noon to 5 pm. In observing case studies, the value of video marketing is not limited to just consumer products but can drastically help charity organizations as well. Specifically, Charity Water increased their donations by 800,000 when they added video campaigns.
In an overview of video marketing, it seems that larger brands will have greater success at raising revenue than small, local stores but in a global economy with international shipping, it is a wise idea to expand your brand, and the take advantage of all the benefits video marketing can offer.
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