10 Proven Ways to Get Eyes on Your Video Content
How to Get the Most Out of Your Video
Video isn’t just one thing. Video content can be re-purposed in a lot of different ways. This versatility let’s you reach a variety of audiences by leveraging the content for different delivery platforms and formats. Thanks to the Internet, you can use your video in an almost infinite number of ways.
- Send it in an email. Share your video with customers, potential customers, employees, or anyone else that is relevant to your brand.
- Post it on your website. Link that email so viewers are sent to your website or blog to watch the video.
- Make it short. A snippet can be used as a meme on social media.
- Make it long. Create an interesting, entertaining, and/or informative feature-length video that can that explores a relevant topic while showcasing your product or service.
- Create a series. Instead of one video, turn it into a series of episodes.
- Use it in a SlideShare presentation. Include content in on SlideShare to expand your reach.
- Show it in a webinar. A well-done video can add some spice to a webinar or presentation.
- Don’t forget mobile. Be sure to create video that can be viewed on both a desktop as well as a mobile device.
- Share it on social media. There are plenty of social networks out there, so go for it. Put all or bits of your video on Facebook, Instagram, Twitter, Snapchat, and Vine.
- Do it live. This one isn’t repurposing video content, but live streaming at an event, for instance, can be really effective on platforms like Mashable, Meerkat, Periscope, Facebook and Twitter, to name a few.
Get Heard Above the Noise
One of your biggest challenges when putting video content out there is all the noise you’re up against. How are you going to make sure you rise to the top of the heap of competition using video? Here are some points to keep in mind:
- Maintain quality.
That means either investing in essentials like cameras, lighting, audio equipment, editing software, and a top-notch staff or hiring a talented video production company that shares your desire to create the best video possible within your budget.
- Nail down your goal.
Establish from the outset what you are trying to accomplish, whether it’s creating awareness, improving public relations, generate leads, show how to use your product or something else.
- Write a dynamite script.
A good script will simplify and clarify your message, make it understandable for the viewers with words they can relate to, strike the right voice and tone, and fulfill the goal. It will also keep your audience interested.
- When you post your video include a transcript.
Some people would prefer to read or scan a transcript. Plus, a transcript will help search engines find you.
- Tag your video.
Associate your keywords to your video by adding titles, tags and descriptions to the video content metadata.